Everyday brand inspiration




In our journal, the empty space belongs to the most imaginative and inspiring brands. We'll point out which brands and ideas made us look and we will be happy if you'll share yours with us!




Jihan Zencirli


Jihan Zencirli, affectionately known as “The Balloon Girl”, started out her buisness making particular balloon compositions for friends' birthdays. Now Zencirli runs Geronimo Balloons and counts Amazon, Chanel, and numerous other brands as her clients. Despite her company’s rapid growth creating unique and outstanding experiences for her clients is Jihan’s prior wish. Take a look at these balloon masterpieces!

Woolsey Ping Pong Table


California-based designer Sean Woolsey has launched its latest creation, the Woolsey ping pong table inspiring both, admirers of the sport but also modern furniture lover. Handcrafted in California and produced out of solid black walnut with a sugar maple wood centerline, the table has a double aim. The adjustable net can namely be removed in the blink of an eye, transforming its playing surface into an elegant dining table.

Patek Philippe


To launch their slogan "You never actually own a Patek Philippe. You merely look after it for the next generation", the watch manufacture produced eight videos that capture very personal moments and emotions between generations. Each sequence shows timeless impressions in black and white that highlight the close relationship and intimacy between fathers and sons. The invitation is to "Begin your own tradition". Take a look!

Appenzeller for The Brander


“You don’t have to be able to do everything in life. But the things you choose to do should be done well and consistently.” Christoph states. He holds the traditions of his homeland in high regard and is proud to represent one of its best-known brands: Christoph Holenstein, Director of Appenzeller cheese. Take a read of the full story!

Alexander Calder


Calder in the Alps is the new exciting open air exhibition by American sculptor Alexander Calder. Presented by Hauser & Wirth in collaboration with the Calder Foundation, the munumental sculptures are situated among Gstaad's mountainous landscape. The five massive artworks, created from the 1960s and 1970s can be visited from 14 July to 30 September 2016.

AgIC Circuit Marker


Tokyo-based start-up AgIC has launched a marker pen that transmits electricity through a special silver ink. Placing a LED light and a battery on glossy photo paper and drawing a life of any shape to connect the two, the light comes on as the silver ink coducts electricity between the LED and the battery. 



REDValentino has announced the official opening of its new flagship store in Rome beginning of June 2016. An evocative and brilliant atmosphere distinguished by vivacity and daring compositions. In cooperation with architect and designer India Mahdavi, Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli developed the new concept store telling a story about creativity, passion and energy. Have a look! 





Developed by Avanto Architects and named Löyly, the Finnish expression which stands for the steam when water is thrown on the hot sauna rocks, the coastal building is located in Hernesaari. The new location has easily become the showiest of Helsinki’s public houses, with three different saunas to choose from, a spacious restaurant and different terrace areas for lounging. Designed to create a sense of community and attract tourists to try the unique sauna experience, the project however also prioritized environmental sustainability from the start. This brand new spot will please even the most discriminating sauna fans!

Best 2016 iPhone Pictures


The winners of the ninth annual iPhone Photography Awards - the international photography contest that fosters iPhone and mobile photography - have been announced covering some of the most beautiful corners of the world, from Mexico to Tibet.



Studio Berg - Foldwork


Is this the world's most beautiful drying rack? Quite possibly. This folding frame is designed to hold kitchen towels and other linens, and look beautiful at the same time — even when it's not in use. Inspired by half-timbered constructions, Foldwork was designed by Friederike Delius, Founder of Berlin-based Studio Berg. The work, a brass wall piece and clothing rack, aims to reinvent a traditionally functional object by transforming its appearance and placing it at the centre of the home.



This years Global Goals used the Spice Girls' hit song to launch the campaign 
#WhatIReallyReallyWant highlighting gender inequality issues faced by women across the world. To do so, the campaign remade the '90s music video "Wannabe", this time starring British girl group M.O, encouraging girls and women across the globe to reveal the world what they really, really want to improve in their lives, e.g. including quality education for girls, equal pay, put an end to child marriage and violence against women. Let's really, really achieve all this! 

Wendy Rowe


"The secret to good skin is what we put in our bodies" says world-renowned beauty and make-up expert Wendy Rowe who knows skin inside out. In her eat beautiful refreshing beauty book, Wendy teaches how to keep our skin healthy and let our inner and outer beauty shine.

The Brander is a publication of the Branders Group