Everyday brand inspiration




In our journal, the empty space belongs to the most imaginative and inspiring brands. We'll point out which brands and ideas made us look and we will be happy if you'll share yours with us!




The Carry-On - Away


Planning a trip is fun, but hell breaks loose the night before departure when you try to jam a week's worth of clothing into your decade-old suitcase, kicking yourself for spending hours online looking at new bars instead of realizing one of your zippers is stuck. Vanquishing the stress of packing and traveling is a new kind of suitcase that tackles the modern traveler's woes - regardless of how frequently they travel - at an attractive direct-to-consumer price and appearance. Away's debut product is a carry-on suitcase that allows for multiple outfit changes a day, charges phones and tablets, and will weather a lot of worst-case scenarios.



Can augmented reality work for print magazines? That’s the question that ELLE, the No. 1 fashion magazine brand in the world, and HuffPost RYOT, one of the most prolific virtual reality and 360° content studios are hoping to answer through their new partnership. Hovering over any one of ELLE's eight November covers featuring personalities like Kristen Stewart, Lupita Nyong’o, Amy Adams, Anna Kendrick, Aja Naomi King, Felicity Jones, Helen Mirren and Kathy Bates — will bring up videos of the cover stars creating an exceptional augmented reality (AR) experience. Read more about it here: Prnewswire.com



Paris Opera


The Parisian Opera has reopened its doors last week. The opening gala for 2016/2017 season of the Opera de Paris took place in an idyllic atmosphere. The spectacular and prestigious event took place under the leadership of Stephane Lissner, Director of the Paris Opera, and Aurelie Dupont, Director of Dance. The 600 guests could discover the contemporary representation of William Forsythe and a creation of Crystal Pite before attending the traditional Défilé du Ballet. Take a look! 



The Kodak ‘ektra’ smartphone is a photography-based phone developed for customers with a passion for photography — from enthusiasts to experts. Released by Kodak and Bullitt group, the ‘ektra’ handset fuses the best of kodak’s rich history in imaging with the latest innovations in smartphone photography. Take a look! 

Levi's x Jacquard by Google


Levi's and Google collaborate to create the newest in wearable technology - the Levi's Commuter x Jacquard by Google Trucker Jacket. Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Everyday objects such as clothes and furniture can be transformed into interactive surfaces. This ride will definitely bring you to the next level!



Imagine a bracelet made from sustainably sourced gems that vibrates only when your CEO is calling. Whether it's at the dinner table, out with friends, or at an important meeting, Ringly lets you keep your phone tucked away and sets your mind at ease notifying you only about the person, mail or app that matters the most. Meet Ringly.com



Nike General Manager, Mark Parker has announced the launch of the all new Nike Mag. Sold in limited edition of only 89 copies, these «power laces» shoe was worn by Michael J.Fox. Imagined for the first time, 30 years ago, this new technology has now become real.



St. Erik Chips


Because it did not feel anything on the market would go well enough with its beers, the Swedish brewery St. Erik has launched the world' most expensive crisps. $59 for a box of five pieces makes those "the most exclusive" in the world. St. Erik's created the brand of crisps using five very specific ingredients - Matsutake mushrooms picked from northern Swedish forests, truffle seaweed from the Faroe Islands, Crown Dill from the Bjäre Peninsula, Leksand onion and India Pale Ale Wort.



Gold's Gym


In cooperation with the School of Visual Arts in New York, Creative Directors Jack Mariucci and Bob Mackall launched some unconvetional billboards to demonstrate how strong you can become with Gold's Gym. 

The Brander Book


We are delighted to announce that our third book is ready for printing! Following our first two publications this third book portrays a further selection of exciting, distinctive and fascinating brands and their creators. Laurent Goblet from Hermès; Rob Melville from McLaren; Giovanni Anzani from Poliform; Nenad Mlinarevic, Chef of the Year 2016 or Michael O’Keeffe from Aesop: All are united by the passion and show us how a leap of faith, a powerful identification with a concept along with a deep sense of determination and extraordinary commitment can turn the seemingly unconventional into something enormous. You will find a preview here: 

Imagine..white house interiors


Each time a new president moves into the White House, the decor also undergoes a regime change, as the incoming First Family puts its personal stamp on the best-known residence in the United States. Five designers  David Netto, Betsy Burnham, Robert Couturier, Alexandra Loew and Brian J. McCarthy reveal how they would decorate the executive maison for the actual running candidates Clinton and Trump. Take a look! 
Introspective Magazine

The Brander is a publication of the Branders Group