The Brander

Peter Brabeck – Elevating brand management to an art form

Nestlé’s chairman and former long-time CEO Peter Brabeck-Letmathe explains how a global concern should be run and what strong brands are made of.

Delvaux – a brand that predates its homeland

Artistic Director Veronique Branquinho upholds the tradition of a strong-minded woman leaving her mark at the illustrious leather goods company Delvaux in Brussels.

One bar, one man, one brand – Schumann’s

Germany’s best-known barkeeper has become a living brand along with his premises on Munich’s Odeonsplatz.

Fefe Dobson – an outsider in brand territory

“It’s actually more fun not to be obvious.”

Marco Campomaggi: «Time does not diminish our products.»

With his brand, this nonconformist captures the spirit of the times.

Horgenglarus – where a chair is not just a chair

Why a small factory in Glarus produces the best chairs in the world