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Technology

Increasingly, technology is turning into a social movement. Society’s need for clean energy, networked communications, and sustainable economies is imposing extreme demands on modern technology. We present brands that are meeting this challenge head-on.

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Rob Melville – The Man with a Dream Job

McLaren’s chief designer speaks about his passion for sharp design and intuitive functionality.

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Tony Lo – The Bicycle Convert

Tony Lo sells more bicycles than anyone on the planet. Once upon a time, his only concern was running the business well. Today he says: “I want to make people happy.”

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Montblanc — The Symbol of Beautiful Penmanship

Jérôme Lambert: “Twenty years ago digital was cool and analog was necessary. Today digital is necessary and analog is cool.”

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Leica – The Most Magnificent Shooting Equipment in the World

Once a revolutionary and a Waldorf school teacher, now an entrepreneur and a cowboy: Andreas Kaufmann saved iconic photography brand Leica from going under.

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Ready to Roll – Aernout Dijkstra-Hellinga and Max Barenbrug

The two creative minds behind the three rings of Bugaboo.

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Titoni: A Watchmaker Who Doesn't Peddle Dreams

Long before his competitors, Daniel Schluep, owner and director, positioned their high-quality watches in China.

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Fisker - Green just got sexy

Cars like the Aston Martin DB9 and the BMW Z8 served to establish his reputation. Now, Henrik Fisker is attempting to revolutionize the automobile industry.

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Playmobil – A small world that triggers big adventures

"Our concept has a special ingredient in it that other toys don't have. It sparks the imagination," says Playmobil boss Horst Brandstätter.

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Création Baumann - The stuff of dreams

"Création Baumann textiles look to the trends, but are not trendy," says CEO and company owner Philippe Baumann.

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Eternit – a uniquely versatile and timeless material

Norwegian-born Anders Holte has established Swiss fiber cement, known simply as Eternit in Switzerland, as a premium ecological construction material that is sought after by star architects.

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