The Brander

Caffè Ferrari – stoking coal instead of raking in the cash

True passion does not extinguish upon reaching retirement age. That’s why Renato Ferrari simply never stopped working in the trade that ignites his passion: coffee.

Wang Chen Tsai-Hsia – between Trend and Tradition

The founder of the Chinese fashion label Shiatzy Chen transcends cultural borders with her garments.

Murray’s Cheese – Class Meets Mass

Rob Kaufelt navigates what Forbes calls the world’s best cheese shop into the future.

Michel Péclard – ascends the throne with a dash of courage

The unconventional restaurateur transformed the traditional confectionary Café Schober into his own brand.

Pedrazzini – Boat design that reflects glamorous sophistication

Claudio Pedrazzini merges Italian elegance with Swiss boatbuilding craftsmanship to create the perfect motorboat.

Simon Jacomet – highflier against the odds

Zai, the company with the perfectly formed skis, and its founder: A source of wonder to the design world – and a source of despair to the competition.